Power of Video

Video is taking over the world because… IT JUST WORKS!!! It engages website visitors in a way that text or pictures simply can’t, and gets messages across quicker and more effectively. Video marketing is a compelling and successful way to gain and hold the attention of your target audience, with marketing teams using video marketing as their preferred medium to communicate with their audiences worldwide. As Dr. James McQuivey, Principal Analyst at Forrester Research famously said: ‘If a picture paints 1,000 words, then one minute of video is worth 1.8 million’.

So here are the bare facts:

  • In 2017, 69% of all internet traffic was video (Cisco.com)
  • Online video traffic increases by 100% (i.e. doubles) every year
  • It’s now predicted that 79% of global internet traffic will be attributed to video consumption by 2020
  • Marketers who adopt video grow revenue 49% faster than non-video users
  • 48% of marketers plan to add video to their content strategy in 2018 if they haven’t already done so
  • Enjoyment of a video ad increases brand association by 139%
  • Video is over 6 times more effective for conversion than any previous print and online method (b2bmarketing.net)
  • Online retailers typically experience an increase of 44% in online sales after adopting video (Shoeline.com)
  • Video increases understanding of your product or service by 74% (Forbes.com)
  • Website visitors are 64% more likely to make a purchase after watching a product or service video
  • 100 million web users watch video online every single day
  • 45% of all web users view at least one online video every month
  • Over 300 hours of video are uploaded to YouTube every single day
  • There are over 400 billion video views on Facebook every single day
  • Video is shared on social media 1,200% more than text or links

Every day we make 35,000 separate decision, so let’s make video one of them!

Still not convinced?? Well take five, grab a coffee and give this White Paper a little read: The_Power_of_Video_Marketing_White_Paper

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